Global Call Centers & What's This India Business

Global Call Centers reveals how the syntax and rhythm of a phone conversation is much like a dance, though it differs from culture to culture. What may be a tango for one is a waltz for another; while one party may be seeking results the other may be simply exploring and looking for information. Global Call Centers outlines cultural variables that impact where to locate a call center, what customers are served from that location, and what the optimal business approach is for getting up and running. The text is rich with compelling anecdotes, real-world training tips, and strategies for managers and agents alike to achieve much-needed cultural literacy.

Whether you are a Fortune 500 CEO or a project manager, a pharmaceutical researcher or leading your company’s business development efforts, the competitive edge India offers is key to transforming your business—responsibly and effectively—and creating the market advantage you need to succeed.

While cost reduction is often the initial goal of “offshoring,” What’s This India Business? clearly demonstrates its real value: increased quality and greater effectiveness. Rich in examples and expert advice, this nuts-and-bolts guide shows what it takes to surge ahead of market trends, build a sustainable new business model, and unleash the power of Indian business people to gain an advantage for both your business and the international economy.